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The 3 Essential Metrics That Any SaaS Business Should Focus On

In the SaaS industry, one of the most popular acronyms is KPI, which stands for Key Performance Indicators. It is a succinct—if not fancy—way to call the most important metrics to keep track of your...

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What Metrics To Use When: The Science of Measuring Each Stage of Your SaaS...

As you may now know, there are countless KPIs and metrics we measure to tell us how our businesses are doing. In many cases, however, we get confused and lose sight of what’s important and end up...

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What Metrics To Use When: The Science of Measuring Each Stage of Your SaaS...

In Part 1 of this 3-post series, we talked about Qualitative Feedback as an integral metric/non-metric that must be measured in Stage 1: Before/Right After Product Launch and Finding the Right...

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What Metrics To Use When: The Science of Measuring Each Stage of Your SaaS...

Congratulations and welcome to the EXPANSION STAGE! You have reached the inevitable; with all the growth and success your SaaS business is enjoying, you are going to hit a wall. The primary funnel you...

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3 Kung Fu Tricks To Optimize Your LTV and Maximize Your SaaS Business Potential

In SaaS, nothing holds your business together like metrics can. They are wonderful. Used right, metrics strengthens business operations with added transparency and control. In good hands, it can shed...

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The 5 Pricing Strategies Mistakes That Lead To Loss Of Revenue

Of all the marketing mix factors (product, promotion, placement and price), the price factor is the easiest to adjust and the one that determines how profitable your business will be. Many people...

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Solving the Pricing Problem: The Smart Guide to Proper SaaS Pricing (Part 1...

Pricing… who cares about that really? I mean, unless you are a statistician or economist hired by a big company to project next year’s profit and sales, NOT YOU! Let’s face it, as a private business...

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The Smart Guide to Changing Your SAAS Pricing (Part 2 of the Pricing Series)

If you do not want to lose money, you need to change your prices after every 12 months. Studies indicate that the most successful companies in terms of revenue and adoption review their prices...

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Just How Significant Is CLTV And How Can You Increase It?

ASC, CMRR, Churn Rate –the SaaS business is riddled with a legion of metrics that demand your utmost attention; however there are two essential metrics that ascertain the viability of your business:...

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Essential Tips To Assessing And Improving Saas Metrics

It is highly crucial to invest strongly on incrementing the growth rate as soon as your SaaS business demonstrates it has the potential to succeed. To ascertain that you are a winner in your area, you...

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